MilbaDjunga Smart money- How can I start my own business?

Section 3

icon for section 3Examine and analyse

In this stage you will:

  • think about how to create a product or service that you can then sell

  • identify your target audience and what their needs are

  • look at what the characteristics of a good business are.

Portraits of Tash and Sam, Indigenous girl and boy

Sam: You know what, Tash?
Tash: What?
Sam: I think I could make some money running a business.
Tash: What do you mean?

Sam: You know my aunty runs the local arts and craft shop in my community? She sells all sorts of things to the tourists who visit. Everyone who works there has a lot of money.

Tash: How can you run a business? You don’t even like making paintings or weaving baskets.

Sam: Tash, I don’t want to start the same business as my Aunty. I want to do something totally different - sell something or maybe mow lawns. I dunno, but I reckon I could earn lots of money if I could find the right thing to sell to people.

Tash: Well, if you’re going to start selling something you’re going to need to find out what your community wants or needs first.

You will need to come up with an idea that is viable to the community and suits the skills of the students within the school. Brain storm ideas with others, speak with other students and community members regarding what is available to use within the community e.g. natural resources, artist within the community.

Producing the idea

portrait of Tash, Indigenous girl

You need to turn your ideas into something real. This is what they call a prototype. A prototype can be a simple representation of the finished product. You must create the prototype with all the materials that your finished product would use. Your intention is to show that the idea does work and how it works. If your prototype is not what you had imagined, you can change it til it is what you wanted before you go and produce it to sell.

An Aboriginal artist at work on a painting

When deciding what product or service you are able to sell you need to:

  • Look at the local environment

    • Is there timber for making boomerangs, didgeridoos, clap sticks, jewellery etc?

  • Find out what is unique to the community?

    • Could a tourism group go through the community?

    • Is there a distinct landscape, rainforest, beach front?

  • Find out what skills the students/community members have

    • Are there dancers story tellers, artist available?

Your target audience could be tourism groups, the local community, parents that attend functions such as NAIDOC Day, Careers Day and Sports Day, teachers and other community organisations.

Classroom activity: What we hope to do (.pdf 180kB) Arrow icon linking to an activity

Boomerang with paintings on it

Indigenous dancer with white body paint

Now that you have looked at what sort of product or service you might provide and who your target audience might be let’s take a look at how you can make your business a success!

A good business has an organised work site and efficient administration. It has well established marketing, employs good time management, is profit making and is a well resourced product/service.

Before you make a start on your real business, you are going to run a virtual business for yourself and write down your experiences on the Business game worksheet in your resource booklet.

The game, in two parts, is found on this link:

In this game you will experience the joys and frustrations of running a business. You will have to deal with factors such as demand, environment and supply.

Classroom activity: Business game worksheet (.pdf 193kB) Arrow icon linking to an activity

glass of lemonade